The Ultimate Retail Therapy With the adiVerse Virtual Footwear Wall
Summer Luu — January 18, 2011 — Marketing
References: fastcompany & coolhunting
Recently unveiled at this year’s National Retail Federation’s Convention is the adiVerse Virtual Footwear Wall, a project between Intel and Adidas. Sneakerheads will no longer have to travel to, let’s say Japan, to get the hottest kicks.
This interactive wall displays up to 8,000 shoes. On this monstrous touchscreen, customers can swipe through endless collections with just a touch of their fingertips. Shoppers can also rotate it into many angles, zero in on the products, pull up info and check out what people are saying through Twitter feeds. The 3D wall is beneficial for small retail spaces, saving room from huge inventory. As a shopaholic myself, I am stoked about the adiVerse Virtual Footwear Wall.
This interactive wall displays up to 8,000 shoes. On this monstrous touchscreen, customers can swipe through endless collections with just a touch of their fingertips. Shoppers can also rotate it into many angles, zero in on the products, pull up info and check out what people are saying through Twitter feeds. The 3D wall is beneficial for small retail spaces, saving room from huge inventory. As a shopaholic myself, I am stoked about the adiVerse Virtual Footwear Wall.
Trend Themes
1. Interactive Touchscreen Displays - Opportunity for companies to create interactive touchscreen displays for retail spaces, allowing customers to easily browse and explore products.
2. Virtual Reality Shopping Experiences - Potential for retailers to develop virtual reality shopping experiences where customers can browse and try on products from the comfort of their own homes.
3. Social Media Integration in Retail - Advantage for brands to integrate social media feeds into retail displays, allowing customers to see real-time reviews and feedback on products.
Industry Implications
1. Retail Technology - Disruptive innovation opportunities for companies specializing in retail technology to develop interactive displays and virtual reality shopping experiences.
2. Consumer Electronics - Opportunity for consumer electronics companies to create advanced touchscreen technology for retail applications.
3. Social Media Marketing - Potential for social media marketing agencies to partner with retailers to integrate social media feeds into interactive displays.
5.2
Score
Popularity
Activity
Freshness
