Ad Busters' Spoof Ads Mock Major Corporations
Ryan Hinkson — July 11, 2010 — Marketing
References: adbusters.org & smilepanic
Taking shots at major corporations by mimicking their advertising is nothing new. But no one does it as well as the folks at Ad Busters. These Ad Busters spoof ads are both hilarious and quite sobering.
Some of the "corporate-evil doers" these Ad Busters spoof ads take aim at include McDonald's, Benetton, Calvin Klein and Marlboro. Kudos to Ad Busters for exposing the realities of advertising and the perils of overconsumption.
Implications - This Ad Busters' spoof does a great job at uncovering some of the shocking effects of a society that's constantly inundated with advertising. Again and again, this agency knows exactly how to reveal just how shocking and unhealthy certain advertising campaigns can be. Check out the photos to see just how Ad Busters gets their message across!
Some of the "corporate-evil doers" these Ad Busters spoof ads take aim at include McDonald's, Benetton, Calvin Klein and Marlboro. Kudos to Ad Busters for exposing the realities of advertising and the perils of overconsumption.
Implications - This Ad Busters' spoof does a great job at uncovering some of the shocking effects of a society that's constantly inundated with advertising. Again and again, this agency knows exactly how to reveal just how shocking and unhealthy certain advertising campaigns can be. Check out the photos to see just how Ad Busters gets their message across!
Trend Themes
1. Spoof Advertising - Opportunity for creative agencies to use humor and parody to critique and expose the negative effects of advertising and consumerism.
2. Anti-consumerism - Opportunity for companies and individuals to promote societal awareness around the negative effects of overconsumption and advertising on individuals and the environment.
3. Satirical Critique - Opportunity for artists and cultural commentators to use satire to critique and challenge mainstream advertising and consumerist culture.
Industry Implications
1. Advertising - Opportunity for advertising agencies to experiment with humorous, edgy and satirical approaches to address the negative effects of advertising and consumerism.
2. Consumer Goods - Opportunity for companies to explore and promote sustainable products and green consumerism, as a counter-narrative to the overconsumption culture promoted by mainstream advertising.
3. Art and Culture - Opportunity for artists, filmmakers and cultural critics to use humor and satire to challenge and critique mainstream consumerist culture and the manipulative effects of advertising.
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