Chrome Now Has Performance Tests for Add Blocking Chrome Extensions
Daniel Johnson — June 18, 2019 — Tech
References: google & 9to5google
Google has created a test for ad blocking Chrome extensions, this move solidifies the company's commitment to anti-ad extensions for its web browser. Google has long supported ad blockers, even going so far as to create a built-in ad blocker for chrome last year. However, the company's built-in ad blocker was limited to ads that didn't conform to 'Better Ads Standards.' Through Google's actions, it is clear that the company prioritizes a user experience less constrained by ads.
In order to create the performance test for ad blocking chrome extensions, the company had to use its testing extension to evaluate 6,000 web connections. In its current form, the test measures the speed to which the extension can operate and how much RAM needs to be dedicated to its process.
Image Credit: Google
In order to create the performance test for ad blocking chrome extensions, the company had to use its testing extension to evaluate 6,000 web connections. In its current form, the test measures the speed to which the extension can operate and how much RAM needs to be dedicated to its process.
Image Credit: Google
Trend Themes
1. Ad-blocking Chrome Extensions - Opportunity for developers to create more efficient and effective ad-blocking extensions for Chrome.
2. User Experience - Opportunity to improve the browsing experience by reducing the amount of ads users are exposed to.
3. Performance Testing - Opportunity for companies to develop performance testing tools specifically designed for evaluating ad-blocking extensions.
Industry Implications
1. Technology - Opportunity for technology companies to develop innovative ad-blocking solutions for web browsers.
2. Digital Advertising - Opportunity for the digital advertising industry to adapt and create more user-friendly ad formats that align with 'Better Ads Standards.'
3. Software Development - Opportunity for software developers to optimize the efficiency and performance of ad-blocking extensions.
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