This Collection of Acupuncture Ads Has Body Parts Precisely Mapped Out
Alexander Lam — July 15, 2013 — Marketing
References: akupunktur.de & ibelieveinadv
A series acupuncture ads for the Deutsche Akademie für Akupunktur feature body parts reimagined as comprehensive digital maps. The print ads imitate the design of maps from Google to show a roadmap of the human body. Placed within the map are destination markers to indicate pressure points on each body part. Accompanying this quirky visual is the text "Knowing where the healing is."
The Deutsche Akademie für Akupunktur's campaign was conceived by Germany-based ad agency McCann. McCann designed the ads to connect with a young tech-savvy audience in a fun and surprising way. By showing a relationship between iconic digital maps and acupuncture, the ad agency is succinctly explaining how effective acupuncture is through a photo.
The Deutsche Akademie für Akupunktur's campaign was conceived by Germany-based ad agency McCann. McCann designed the ads to connect with a young tech-savvy audience in a fun and surprising way. By showing a relationship between iconic digital maps and acupuncture, the ad agency is succinctly explaining how effective acupuncture is through a photo.
Trend Themes
1. Geolocated Advertising - The use of digital mapping technology to create targeted and personalized advertisements based on location.
2. Creative Medical Marketing - Innovative approaches to promoting medical services and treatments through visually captivating and unexpected campaigns.
3. Exploring Traditional Practices - The adaptation and modernization of ancient healing methods to resonate with contemporary audiences.
Industry Implications
1. Advertising - Opportunities for ad agencies to leverage geolocation technology and creative concepts to engage consumers in new and exciting ways.
2. Medical - Potential for medical institutions and practitioners to adopt innovative marketing strategies to educate and attract tech-savvy audiences.
3. Wellness - The merging of traditional wellness practices with cutting-edge marketing techniques to appeal to a health-conscious and digitally connected consumer base.
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