Activist Eyewear Makes Classic Sunglasses for the Socially Concerned
Leslie Chen — May 20, 2011 — Social Good
References: activisteyewear & coolhunting
A far cry from designer label sunglasses, Activist Eyewear is more concerned with social good than building a reputation of luxury. Rejecting the producing of sunglasses in large quantities, the company creates unique frames in limited numbers.
Activist Eyewear sunglasses are designed in Brooklyn, and made in Japan. They draw their inspiration from classic designs like the aviator and wayfarer. The company only produces 718 pairs (a tribute to its area code) of each design. With such a limited quantity, the sunglasses line ensures you don't run the risk of wearing the same pair of sunnies as someone else on the street.
Mixing social good with style, Activist Eyewear is definitely a company that checks off all the points in my book.
Activist Eyewear sunglasses are designed in Brooklyn, and made in Japan. They draw their inspiration from classic designs like the aviator and wayfarer. The company only produces 718 pairs (a tribute to its area code) of each design. With such a limited quantity, the sunglasses line ensures you don't run the risk of wearing the same pair of sunnies as someone else on the street.
Mixing social good with style, Activist Eyewear is definitely a company that checks off all the points in my book.
Trend Themes
1. Limited Edition Eyewear - Limited quantity production of unique frames presents an opportunity for brands to create exclusivity and appeal to consumers seeking individuality.
2. Socially Conscious Fashion - Incorporating social good into fashion products can attract socially concerned consumers and create a positive impact through consumer purchases.
3. Local Manufacturing - Supporting local manufacturing processes can enhance brand reputation and appeal to consumers looking for sustainable and ethical production practices.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can incorporate limited edition designs and social consciousness to differentiate their products and appeal to conscious consumers.
2. Eyewear - The eyewear industry can explore limited edition production and incorporate social good initiatives to engage consumers seeking unique and socially responsible sunglasses.
3. Sustainable Manufacturing - The sustainable manufacturing industry can promote local production methods to support brands committed to ethical and environmentally friendly practices.
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