Acne Studios' Footwear Range Reworks Classic Styles
References: acnestudios & hypebeast
Acne Studios' footwear range for Spring/Summer 2018 was recently unveiled. The Swedish label's new collection is comprised of a series of classic footwear silhouettes from the label, but reworked with small new details and made in a series of colorways. The sneakers in the capsule feature chunky shapes such as Acne Studios' Rockaways, Manhattans and Sofiane silhouettes -- available in monochromatic and denim colorways.
The Tristan and Batilda silhouettes are the label's sock sneakers and the seasonal reworkings deliver a new "Workwear Blue" colorway and a "Lilac/White" colorway. The Jimmy and Joriko shoes take a vintage approach, as they are coated in new patterns, including a floral print. Finally, the Steffey and Perey shoes are Velcro silhouettes in new colors such as "Bright Orange" and "Dusty Pink." To debut the new seasonal capsule, Acne Studios turned to Tage Johansson, the son of Jonny Johansson, the label's creative director.
The Tristan and Batilda silhouettes are the label's sock sneakers and the seasonal reworkings deliver a new "Workwear Blue" colorway and a "Lilac/White" colorway. The Jimmy and Joriko shoes take a vintage approach, as they are coated in new patterns, including a floral print. Finally, the Steffey and Perey shoes are Velcro silhouettes in new colors such as "Bright Orange" and "Dusty Pink." To debut the new seasonal capsule, Acne Studios turned to Tage Johansson, the son of Jonny Johansson, the label's creative director.
Trend Themes
1. Reworked Footwear Silhouettes - Opportunity to disrupt the footwear industry by reimagining classic styles with small new details and unique colorways.
2. Chunky Sneakers - Opportunity to disrupt the sneaker market by offering bold and bulky sneakers with monochromatic and denim colorways.
3. Vintage-inspired Patterns - Opportunity to disrupt the fashion industry by incorporating new patterns, such as floral prints, into classic shoe designs.
Industry Implications
1. Fashion - Opportunity for fashion brands to capitalize on the trend of reimagined footwear silhouettes and offer unique styles to consumers.
2. Footwear - Opportunity for footwear companies to embrace the chunky sneakers trend and create statement-making shoes for customers.
3. Design - Opportunity for designers to experiment with vintage-inspired patterns on shoes and create visually striking footwear designs.
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