The New AC Milan Away Jersey Blends Elegance and High Performance
Rahul Kalvapalle — August 19, 2014 — Lifestyle
References: news.adidas & footyheadlines
The new AC Milan away jersey was so heavily anticipated by fans that the Adidas store on 610 Broadway in New York turned red and black to celebrate its introduction.
While red and black are AC Milan's primary colors, the away kit has generally been white and the 2014/15 season kit continues this tradition. However, the jersey is a bit more easy on the eye than past versions in that it has thin, beige horizontal stripes that give it a classy, minimalist appearance.
Another distinctive feature of the AC Milan away jersey for 2014/15 is the log of Casa Milan, the team's headquarters in Milan.
This jersey is the lightest Adidas offering ever thanks to the incorporation of AdiZero technology. The jersey is made of lightweight fabric that is highly breathable and offers enhanced freedom of movement.
While red and black are AC Milan's primary colors, the away kit has generally been white and the 2014/15 season kit continues this tradition. However, the jersey is a bit more easy on the eye than past versions in that it has thin, beige horizontal stripes that give it a classy, minimalist appearance.
Another distinctive feature of the AC Milan away jersey for 2014/15 is the log of Casa Milan, the team's headquarters in Milan.
This jersey is the lightest Adidas offering ever thanks to the incorporation of AdiZero technology. The jersey is made of lightweight fabric that is highly breathable and offers enhanced freedom of movement.
Trend Themes
1. Minimalist Soccer Apparel - Opportunity to create minimalist and elegant soccer apparel that appeals to fashion-conscious athletes.
2. Incorporation of Adizero Technology - Opportunity to develop and market sports apparel with lightweight fabric and enhanced functionality.
3. Branding with Team Headquarters - Opportunity to incorporate team headquarters into sports apparel designs for increased brand visibility.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity to create stylish and minimalist soccer apparel for fashion-conscious consumers.
2. Sports Apparel - Opportunity to innovate sports apparel by incorporating lightweight and high-performance fabric technologies.
3. Sports Marketing - Disruptive innovation opportunity to integrate team branding, such as team headquarters, into sports apparel designs for increased brand recognition.
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