This Wine is Ideal for Pregnant Women or Those Who Abstain from Alcohol
Katherine Pendrill — October 6, 2015 — Lifestyle
References: eisberg & trndmonitor
'Eisberg' is selling an line of high-quality wines that are ideal for pregnant women or those who choose to abstain from alcohol. Whether is it is a lifestyle choice or a medical necessity, many people choose to eliminate alcohol from their diet. This new product allows consumers to enjoy a glass of their favorite wine, while still avoiding the alcohol content.
Eisberg's new line features a fruity Rose, a crisp Chardonnay, an aromatic Riesling and a rich Cabernet Sauvignon. Each of the varieties is completely free from alcohol, yet retains the same taste as traditional wine. The idea is to give consumers the opportunity to indulge in their favorite beverage, while still avoiding the detrimental effects of alcohol. The wine is ideal for those who are pregnant or simply trying to abstain from alcohol.
The new non-alcoholic wines demonstrate that consumers don't have to give up their favorite wine simply because they are abstaining from alcohol.
Eisberg's new line features a fruity Rose, a crisp Chardonnay, an aromatic Riesling and a rich Cabernet Sauvignon. Each of the varieties is completely free from alcohol, yet retains the same taste as traditional wine. The idea is to give consumers the opportunity to indulge in their favorite beverage, while still avoiding the detrimental effects of alcohol. The wine is ideal for those who are pregnant or simply trying to abstain from alcohol.
The new non-alcoholic wines demonstrate that consumers don't have to give up their favorite wine simply because they are abstaining from alcohol.
Trend Themes
1. Alcohol-free Wines - Opportunity for the development of a wider range of high-quality alcohol-free wines.
2. Health-conscious Beverage - Potential for the growth of the market for alcohol-free beverages that cater to pregnant women and those abstaining from alcohol.
3. Alternative Wine Options - Demand for alternative wine options that provide the taste and experience of traditional wine without the alcohol content.
Industry Implications
1. Wine Industry - Disruptive innovation opportunity to expand the market by developing and promoting alcohol-free wine options.
2. Beverage Industry - Potential for the beverage industry to cater to health-conscious consumers with a range of non-alcoholic alternatives.
3. Pregnancy-related Products - Opportunity to create and market pregnancy-friendly products, such as alcohol-free wines, to meet the specific needs of pregnant women.
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