Absolut Vodka Presents 'Lemon Drop,' Starring Ali Larter
Ryan Hinkson — July 3, 2010 — Marketing
References: adland & adweek.blogs
Forget the summer blockbusters fighting for supremacy at the box office this season, I'm most excited to see Absolut Vodka Presents 'Lemon Drop' starring Ali Larter.
The hilarious faux-retro movie trailer for the flick, which will actually be released on Facebook, shows Ali Larter as 70s action hero 'Lemon Drop.' The tie-ins to Absolut's lemon flavored vodka are painfully obvious, but it's all in good fun and great marketing. So who needs to see 'Eclipse' when Absolut Vodka presents 'Lemon Drop?'
The hilarious faux-retro movie trailer for the flick, which will actually be released on Facebook, shows Ali Larter as 70s action hero 'Lemon Drop.' The tie-ins to Absolut's lemon flavored vodka are painfully obvious, but it's all in good fun and great marketing. So who needs to see 'Eclipse' when Absolut Vodka presents 'Lemon Drop?'
Trend Themes
1. Faux-retro Marketing - The trend of using faux-retro marketing for products or services provides a disruptive opportunity for companies to capitalize on nostalgia and create a unique brand experience.
2. Social Media Film Releases - The trend of releasing films on social media gives companies the opportunity to create hype and attract a wider audience while saving on traditional marketing expenses.
3. Brand Tie-ins - The trend of incorporating products or services in film, such as with the 'Lemon Drop' trailer, offers opportunities for companies to connect with consumers in a unique and entertaining way.
Industry Implications
1. Beverage - The beverage industry can create disruptive innovation opportunities by incorporating their products in creative ways, such as through film tie-ins or unique marketing campaigns like faux-retro trailers.
2. Film - The film industry can capitalize on social media releases and creating unique marketing campaigns like faux-retro trailers to create buzz and attract a wider audience.
3. Advertising - The advertising industry can utilize the trend of brand tie-ins in film or social media releases to create unique and memorable campaigns that connect with consumers in new ways.
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