The Absolut America Celebrates the Stars and Stripes
Michael Hemsworth — May 9, 2018 — Lifestyle
References: prnewswire & foodbev
The new Absolut America vodka bottle packaging has been unveiled by parent company Pernod Ricard as a solute to patriotism that features a modern take on the red, white and blue color scheme. The limited-edition bottle has been announced alongside a partnership with the Keep America Beautiful organization that will help to improve communities across the United States. This will be accomplished through a social media campaign that will see $1 donated for every photo shared with people partying with a purpose using the hashtag #AbsolutAmerica.
The Absolut America vodka bottle packaging and partnership was detailed by Pernod Ricard USA Brand Director of Absolut, Shefali Murdia, who said, "Absolut has always embraced the magic of mixing – from cocktails to cultures to communities. With our new America bottle, and partnership with Keep America Beautiful, we’re mixing up the summer party scene with delicious cocktails and a side of giving back."
The Absolut America vodka bottle packaging and partnership was detailed by Pernod Ricard USA Brand Director of Absolut, Shefali Murdia, who said, "Absolut has always embraced the magic of mixing – from cocktails to cultures to communities. With our new America bottle, and partnership with Keep America Beautiful, we’re mixing up the summer party scene with delicious cocktails and a side of giving back."
Trend Themes
1. Patriotic Packaging - More consumer goods companies will release limited-edition products with patriotic packaging to tap into consumer demand for American-made goods.
2. Socially-responsible Partnerships - Brands will focus on partnerships with nonprofits or community organizations that align with their values to engage with socially-conscious consumers.
3. Charitable Social Media Campaigns - Companies will launch social media campaigns that donate to a cause for every post or share, encouraging consumers to engage with their brand while doing good.
Industry Implications
1. Alcoholic Beverages - More alcoholic beverage companies will release limited-edition products with patriotic packaging, partnering with nonprofits or community organizations to engage with socially-conscious consumers and encourage sales.
2. Consumer Goods - Consumer goods companies will tap into the trend of patriotic consumerism by releasing limited-edition products with patriotic packaging, partnering with nonprofits or community organizations to engage with socially-conscious consumers and boost sales.
3. Nonprofit Organizations - Nonprofit organizations will continue to partner with companies on campaigns that encourage social change, leveraging the social media reach and financial resources of brands to make a positive impact.
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