AbbeyPost Sells Fashions That Are Made to Measure for Every Unique Shape
Amelia Roblin — April 8, 2015 — Business
References: abbeypost & entrepreneuronfire
For a woman shopping at the AbbeyPost online shop, there wouldn't be a cause to feel self-conscious about her numbered size and what that might mean. Founded by Cynthia Schames, a plus-size lady herself, the company offers its shoppers a comfortable process of tailoring everything into a fabulous custom fit.
Browse through the website's catalog and completely customize your style. Different ensembles are plainly recommended for different full figures, and the consumer has the freedom to choose between specific sleeves, necklines and more. The next step in the process is to input one's particular measurements for height, bust, waist, hips and bra cup.
While opting for a standard size is an option, women are encouraged to buy Made to Measure garments. With this, AbbeyPost eliminates the stress and disappointment associated with purchasing ill-fitting articles of clothing that lead to further anxieties about body image.
Browse through the website's catalog and completely customize your style. Different ensembles are plainly recommended for different full figures, and the consumer has the freedom to choose between specific sleeves, necklines and more. The next step in the process is to input one's particular measurements for height, bust, waist, hips and bra cup.
While opting for a standard size is an option, women are encouraged to buy Made to Measure garments. With this, AbbeyPost eliminates the stress and disappointment associated with purchasing ill-fitting articles of clothing that lead to further anxieties about body image.
Trend Themes
1. Custom-fit Fashion - Opportunity for disruptive innovation to offer customizable clothing options that cater to individual body shapes and sizes.
2. Made to Measure - Opportunity for disruptive innovation in the apparel industry by offering made-to-measure garments based on individual measurements.
3. Body-positive Shopping - Opportunity for disruptive innovation to create inclusive online shopping experiences that promote body acceptance and self-confidence.
Industry Implications
1. Fashion & Apparel - Opportunity for disruptive innovation in the fashion and apparel industry to revolutionize how clothing is made and sold.
2. E-commerce - Opportunity for disruptive innovation in the e-commerce industry to develop online platforms that support customizable clothing options.
3. Body Image & Wellness - Opportunity for disruptive innovation in the body image and wellness industry to promote body positivity and self-esteem through fashion.
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