LOLO PARIS Personalizes Underwear Sizing with a Unique Algorithm
Laura McQuarrie — December 22, 2021 — Fashion
References: lolo.paris & prnewswire
LOLO PARIS offers a personalized approach to lingerie thanks to an algorithm that allows for the selection of 57 bra sizes. The brand sets itself apart with underwear that's designed for women in a way that "adapts to their morphology and not the other way around."
When shopping for lingerie with LOLO PARIS online, customers only need to press "add to cart," and at the end of their purchase, six measurements are taken via a unique form that is automatically sent with the order confirmation email. This way, there's no stressing about the right sizing any time before.
The start-up created by Mélissa Perraudeau and Océane Brière is now backed by several investors that will support the growth of the brand and the development of its innovative, personalized and sustainable approach to lingerie.
When shopping for lingerie with LOLO PARIS online, customers only need to press "add to cart," and at the end of their purchase, six measurements are taken via a unique form that is automatically sent with the order confirmation email. This way, there's no stressing about the right sizing any time before.
The start-up created by Mélissa Perraudeau and Océane Brière is now backed by several investors that will support the growth of the brand and the development of its innovative, personalized and sustainable approach to lingerie.
Trend Themes
1. Personalized Lingerie Sizing - The use of algorithms to personalize lingerie sizing is disrupting the traditional standardized approach.
2. Sustainable Underwear - LOLO PARIS' sustainable approach to lingerie is part of a larger trend of eco-friendly and socially responsible fashion.
3. Seamless Shopping Experience - The use of a unique form and algorithm allows for a seamless shopping experience that eliminates the need for customers to stress about sizing.
Industry Implications
1. Fashion Industry - The fashion industry, especially lingerie, can benefit from implementing personalized sizing algorithms to offer a more customized experience to their customers.
2. Sustainability Industry - LOLO PARIS' sustainable approach to lingerie shows potential for growth in the sustainability industry, as consumers crave eco-friendly products.
3. E-commerce Industry - The use of algorithms to personalize sizing and provide a seamless shopping experience has the potential to disrupt the e-commerce industry as a whole, making online shopping even easier and more convenient for consumers.
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