Aaron Cervantes Uses Inspirational Text to Promote Everyday Products
Jamie Danielle Munro — May 24, 2014 — Marketing
References: cervantesdsgn & packageinspiration
Aaron Cervantes is a graphic designer who focused mainly on the power of text for his latest packaging work. He was tasked with designing the branding concept for various everyday products such as a calendar and shelf-like organizer. Most branding for these designs is quite conventional, so Aaron Cervantes wanted to draw attention to just how important these random items are in everyday life.
For the calendar design, Cervantes used the text, "when life knocks you down just look up and remember how beautiful life can be." This positive way of thinking is represented in a very illustrative way, so that the font almost becomes the artwork in and of itself. On the inside cover of the calendar, "be inspired" are the words one can find.
For the calendar design, Cervantes used the text, "when life knocks you down just look up and remember how beautiful life can be." This positive way of thinking is represented in a very illustrative way, so that the font almost becomes the artwork in and of itself. On the inside cover of the calendar, "be inspired" are the words one can find.
Trend Themes
1. Text-centric Design - There is an opportunity for designers to focus on the power of text in their packaging designs, using typography as the main artistic element.
2. Emphasizing Everyday Products - Creating branding concepts that draw attention to the importance and value of everyday items can differentiate a product in a crowded market.
3. Illustrative Typography - Using illustrative typography techniques can transform fonts into artwork, making the packaging itself visually appealing.
Industry Implications
1. Graphic Design - Graphic designers can explore innovative ways to incorporate text-centric design in packaging to create visually engaging brand concepts.
2. Consumer Goods - Brands in the consumer goods industry can leverage the trend of emphasizing everyday products to enhance the perception of their offerings.
3. Stationery and Office Supplies - By utilizing illustrative typography in packaging, stationery and office supply companies can elevate their products and appeal to design-conscious consumers.
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