The A2 Milk Co. is Making It Easier for People to Digest Dairy Drinks
Laura McQuarrie — February 11, 2017 — Lifestyle
References: thea2milkcompany & foodbusinessnews.net
The A2 Milk Co. is introducing a line of all-natural cows' milk that is branded as "naturally easy to digest."
There are many people who might not consider themselves to be lactose-intolerant, but find that it is difficult to digest dairy products. One of the main reasons for this is the inclusion of the A1 beta-casein protein in dairy products, which has been associated with indigestion and discomfort. A1 beta-casein protein is intentionally excluded from A2 Milk products in the hopes that consumers will be open to rediscovering the "nutritional wholesomeness and great taste of real dairy milk."
Over the course of the last few years, the dairy industry has been forced to innovate to compete with a flourishing non-dairy industry. As a result, many dairy products are being branded with a focus on their natural qualities.
There are many people who might not consider themselves to be lactose-intolerant, but find that it is difficult to digest dairy products. One of the main reasons for this is the inclusion of the A1 beta-casein protein in dairy products, which has been associated with indigestion and discomfort. A1 beta-casein protein is intentionally excluded from A2 Milk products in the hopes that consumers will be open to rediscovering the "nutritional wholesomeness and great taste of real dairy milk."
Over the course of the last few years, the dairy industry has been forced to innovate to compete with a flourishing non-dairy industry. As a result, many dairy products are being branded with a focus on their natural qualities.
Trend Themes
1. Non-dairy Alternatives - The growing popularity of non-dairy alternatives presents an opportunity for the dairy industry to create easily digestible milk options.
2. Digestive Health - Consumers' increased focus on digestive health creates a demand for easily digestible milk products that promote comfort and well-being.
3. Clean Label Movement - The clean label movement encourages the development of all-natural dairy products that are free from indigestion-causing ingredients.
Industry Implications
1. Dairy - The dairy industry can capitalize on the demand for easily digestible milk by producing A2 milk and promoting its digestive-friendly benefits.
2. Non-dairy - The non-dairy industry can explore innovative solutions to create easily digestible milk alternatives, catering to consumers who seek dairy-free options without digestive discomfort.
3. Health and Wellness - The health and wellness industry can incorporate easily digestible milk products into their offerings, promoting the benefits of digestive-friendly dairy for overall well-being.
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