These New Baby's Only Premium Toddler Formulas Have A2 Milk
Michael Hemsworth — November 28, 2020 — Marketing
References: naturesone & foodbev
The Baby's Only Premium Toddler Formulas have been introduced by Nature's One in the US market to offer parents a new option to give to their little ones when looking to support their nutritional needs.
The products are made with A2 milk, which is reported to have a more digestible profile for little ones and could help to resolve dairy-related sensitivities. The proteins in the A2 milk are also noted to help aid with muscle growth and development.
Founder and CEO of Nature's One Jay Highman boasted about the new Baby's Only Premium Toddler Formulas saying, "True to our mission, our science team is always innovating our current formulas to help make them even better for your child. We are proud to offer two Premium Toddler Formulas now made with A2 milk. Studies have repeatedly shown A2 milk offers a variety of digestive benefits including improved tolerance. It is also believed that the A2 casein composition of A2 milk is more similar to breast milk, which may explain its better digestive properties.”
Image Credit: Nature's One
The products are made with A2 milk, which is reported to have a more digestible profile for little ones and could help to resolve dairy-related sensitivities. The proteins in the A2 milk are also noted to help aid with muscle growth and development.
Founder and CEO of Nature's One Jay Highman boasted about the new Baby's Only Premium Toddler Formulas saying, "True to our mission, our science team is always innovating our current formulas to help make them even better for your child. We are proud to offer two Premium Toddler Formulas now made with A2 milk. Studies have repeatedly shown A2 milk offers a variety of digestive benefits including improved tolerance. It is also believed that the A2 casein composition of A2 milk is more similar to breast milk, which may explain its better digestive properties.”
Image Credit: Nature's One
Trend Themes
1. A2 Milk Toddler Formulas - The trend towards more easily digestible toddler formulas made with A2 milk presents an opportunity for companies to capitalize on the growing awareness of dairy-related sensitivities in young children.
2. Improved Digestive Formulas for Children - The introduction of these premium toddler formulas highlights the increasing demand for children's nutritional products that take into account the unique needs of young digestive systems.
3. Science-driven Formulations - Nature's One exemplifies the trend towards scientifically formulated nutritional products, and other companies can follow suit to appeal to parents who want evidence-based solutions for their children's health.
Industry Implications
1. Baby Food and Formula - The baby food and formula industry has an opportunity to innovate with A2 milk-based products that cater to parents looking for digestive health benefits for their little ones.
2. Pediatric Nutrition - This trend presents disruptive opportunities for companies specializing in pediatric nutrition, as they can pivot towards more science-driven and targeted formulations to address specific digestive concerns.
3. Functional Food and Beverage - Nature's One's innovative A2 milk toddler formulas illustrate the potential for the functional food and beverage industry to develop products that offer specific health benefits for children, including improved digestive health.
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