A. Suavage 'This is Not a Suit' Project is Redefining Menswear
Vittoria Natarelli — May 24, 2010 — Fashion
References: thisisnotasuit.tumblr & dazeddigital
The A Suavage 'This is Not a Suit' project is one of passion. His successful attempt to redefine the suit has also supplied an inspiring set of images about life and style.
Adrien Suavage, the designer behind A. Suavage, gave these subjects items from his menswear line. He told them to act how they would naturally act wearing a suit, or a piece of a suit. The result were these fantastic images of men wearing suits while skateboarding, on the beach and playing basketball. A Suavage 'This is Not a Suit' has succeeded in creating an alternate view of the suit, and it is a beautiful view.
Adrien Suavage, the designer behind A. Suavage, gave these subjects items from his menswear line. He told them to act how they would naturally act wearing a suit, or a piece of a suit. The result were these fantastic images of men wearing suits while skateboarding, on the beach and playing basketball. A Suavage 'This is Not a Suit' has succeeded in creating an alternate view of the suit, and it is a beautiful view.
Trend Themes
1. Redefining Menswear - The A Suavage 'This is Not a Suit' project is disrupting traditional ideas of what a suit should be.
2. Lifestyle Fashion Photography - The project showcases a new way to capture fashion in action which can expand to other industries.
3. Merging Fashion with Subculture - By combining menswear with subculture activities, fashion brands can reach new audiences and demographics.
Industry Implications
1. Fashion and Apparel - The A Suavage 'This is Not a Suit' project is an example of how fashion companies can think outside the box and create unique products that defy traditional expectations.
2. Photography and Visual Media - This innovative approach to fashion photography could inspire other visual media industries to also take a fresh perspective and create new opportunities.
3. Sports and Lifestyle - By merging sports and lifestyle with fashion, brands could create new products and experiences that appeal to a wider range of customers.
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