Nicki Minaj and Jesse Williams Star in H&M's "A Magical Holiday"
Ellen Smith — November 30, 2017 — Marketing
Nicki Minaj and Jesse Williams star in H&M's new holiday campaign titled "A Magical Holiday" which takes place in a whimsical parallel universe.
The ad, which promotes the brand's new line, follows a young girl in search of Santa Claus' evil brother, who is allegedly stealing presents from children around the globe. In the ad, Minaj, who also stars as the girl's mother, plays a gorgeous woodland God Mother, while Williams, the girl's fictional father, plays a humorous fairy who wears purple wings and elegant suits.
Throughout the journey, the girl meets an assortment of characters, including fashionable elves in red jump suits, magical bus-riding forest creatures and a motorcycle gang dressed in fashionable tutus.
The three-minute short film promotes H&M's new holiday line.
The ad, which promotes the brand's new line, follows a young girl in search of Santa Claus' evil brother, who is allegedly stealing presents from children around the globe. In the ad, Minaj, who also stars as the girl's mother, plays a gorgeous woodland God Mother, while Williams, the girl's fictional father, plays a humorous fairy who wears purple wings and elegant suits.
Throughout the journey, the girl meets an assortment of characters, including fashionable elves in red jump suits, magical bus-riding forest creatures and a motorcycle gang dressed in fashionable tutus.
The three-minute short film promotes H&M's new holiday line.
Trend Themes
1. Celebrity-starring Commercials - Opportunities for brands to leverage celebrity influence to make their products more memorable and desirable, resulting in higher sales figures and increased profit margins.
2. Fantastical Ad Campaigns - Innovative and attention-grabbing marketing campaigns that tap into consumers' desire for escapism and fantasy can set brands apart from their competitors and create buzz around new product lines.
3. Humor in Advertising - Funny and entertaining commercials that use humor to sell products have the potential to go viral on social media platforms, increasing brand exposure and boosting sales numbers.
Industry Implications
1. Fashion - Fashion brands can utilize celebrity star power and creativity to produce fantastical and memorable ad campaigns during holiday or other special seasons to boost sales.
2. Entertainment - Entertainment companies could leverage the popularity of their celebrity stars in presenting their brand identity to their target audience, thereby increasing profits and capturing new markets.
3. Marketing and Advertising - Marketing agencies can use innovative advertising methods, such as fantastical ad campaigns with celebrity influence, to appeal to customers and create strong brand recognition among their target audience to boost revenue.
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