Chipotle's 'A Love Story' Challenges Players to Avoid Additives
Laura McQuarrie — October 12, 2016 — Tech
References: youtu.be & alovestorygame
'A Love Story' is the name of a game by Chipotle that gives players the chance to earn a buy-one-get-one entrée just for playing.
The game takes the form of a classic card-matching game where players are challenged to pair wholesome ingredients like tomatoes and avocados, all the while avoiding added colors and flavors, which activate short penalties. As a whole, the game supports Chipotle's philosophy on using real ingredients in the meals that it puts together for consumers.
Chipotle's A Love Story matching game is supported by a short film that tells the tale of Evie and Ivan, who "abandon both their integrity and real food roots in a battle to be the best."
The game takes the form of a classic card-matching game where players are challenged to pair wholesome ingredients like tomatoes and avocados, all the while avoiding added colors and flavors, which activate short penalties. As a whole, the game supports Chipotle's philosophy on using real ingredients in the meals that it puts together for consumers.
Chipotle's A Love Story matching game is supported by a short film that tells the tale of Evie and Ivan, who "abandon both their integrity and real food roots in a battle to be the best."
Trend Themes
1. Real Ingredient Games - Creating games around the use of real ingredients can challenge players to learn about and appreciate healthier food options.
2. Branded Gamification - Using games as a tool to engage with consumers and promote brand messaging can create a more interactive and memorable experience.
3. Healthy Eating Education - Gamifying education on healthy eating can help consumers make more informed choices for their diets and overall health.
Industry Implications
1. Food and Beverage - Developing games that promote the use of healthier or more sustainable ingredients can help companies differentiate themselves and connect with health-conscious consumers.
2. Marketing and Advertising - Incorporating gamification into marketing campaigns can increase consumer engagement and drive conversions, particularly among younger audiences who are more likely to accept branded content.
3. Education and Training - Gamification can be an effective tool for teaching complex or dry topics, such as nutrition education, and making them more engaging and memorable for learners.
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