A La Eco Packaging Exudes a Love of the Earth with Lush Heart Shapes
Amelia Roblin — January 25, 2012 — Eco
References: kollor & thedieline
The products on the market that flaunt their pride in environmentally-friendly manufacturing can often assume an increased potential to obtain loving and loyal customers. The respect that the contents of A La Eco packaging shows to the planet invites the affectionate attention of consumers through an endearing identity scheme.
Kollor has done what many brand image designers do with sustainable goods, which is to choose motifs and colors that are noticeably derived from nature. A gamut of green hues exudes the succulence and suggestion of tree foliage and has been shaped into leaf-like shapes that more closely resemble hearts.
A La Eco packaging embodies an organic softness and sensitivity, yet it's appearance remains appealing to a broad range of gender and age demographics. This is key since cotton products have an extensive consumer base -- hopefully all interested in the welfare of the Earth.
Kollor has done what many brand image designers do with sustainable goods, which is to choose motifs and colors that are noticeably derived from nature. A gamut of green hues exudes the succulence and suggestion of tree foliage and has been shaped into leaf-like shapes that more closely resemble hearts.
A La Eco packaging embodies an organic softness and sensitivity, yet it's appearance remains appealing to a broad range of gender and age demographics. This is key since cotton products have an extensive consumer base -- hopefully all interested in the welfare of the Earth.
Trend Themes
1. Eco-friendly Packaging - The increased demand for environmentally-friendly products creates opportunities for brands to develop visually appealing packaging designs that showcase their commitment to sustainability.
2. Nature-inspired Branding - Designing brand identities that incorporate natural motifs and colors can attract consumers who value eco-consciousness and want to feel a connection to the environment.
3. Gender-neutral Packaging - Creating packaging designs that appeal to a diverse range of gender and age demographics can help brands reach a wider consumer base and increase their market share.
Industry Implications
1. Fashion and Apparel - Brands in the fashion and apparel industry can leverage eco-friendly packaging and nature-inspired branding to appeal to environmentally-conscious consumers.
2. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of eco-friendly packaging to enhance the perceived value of their products and attract environmentally-conscious consumers.
3. Food and Beverage - Companies in the food and beverage industry can differentiate themselves by using eco-friendly packaging and nature-inspired branding, appealing to eco-conscious consumers looking for sustainable options.
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