The 'Super Structure' Exhibit is a Gateway to Arts and Culture
David Ingram — August 18, 2015 — Art & Design
References: kulturfestivalen.stockholm.se & designboom
The 'Super Structure' by designer Morag Myerscough and artist Luke Morgan is an eye-catching piece of interactive art that is one part sculpture and one part pavilion.
Created specifically for Stockholm's Kulturfestival, the 10 meter high temporary structure sits atop a bridge and acts almost like a fun and functional gateway to the festival. Festival goers are encouraged to explore the two storeys that make up this bright and erratically patterned project and are invited to explore areas that are both sensory and relaxing.
A large totem -- designed to act as a poetry display -- makes up the centerpiece of 'Super Structure.' On the totem are four different poems -- each made from a combination of both English and Swedish -- that put a finishing touch to this fun and fanciful exhibit.
Photo Credits: designboom, kulturfestivalen.stockholm.se
Created specifically for Stockholm's Kulturfestival, the 10 meter high temporary structure sits atop a bridge and acts almost like a fun and functional gateway to the festival. Festival goers are encouraged to explore the two storeys that make up this bright and erratically patterned project and are invited to explore areas that are both sensory and relaxing.
A large totem -- designed to act as a poetry display -- makes up the centerpiece of 'Super Structure.' On the totem are four different poems -- each made from a combination of both English and Swedish -- that put a finishing touch to this fun and fanciful exhibit.
Photo Credits: designboom, kulturfestivalen.stockholm.se
Trend Themes
1. Interactive Art Structures - Disruptive innovation opportunity: Creating interactive art structures that blend sculpture and technology for immersive experiences.
2. Sensory and Relaxing Spaces - Disruptive innovation opportunity: Designing sensory and relaxing spaces that provide a unique and calming environment for visitors.
3. Multilingual Poetic Displays - Disruptive innovation opportunity: Developing multilingual poetic displays that combine languages to create an engaging and inclusive experience.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Integrating technology and interactive elements into traditional art forms to enhance audience engagement.
2. Events and Experiential Marketing - Disruptive innovation opportunity: Creating experiential marketing events that utilize sensory and interactive installations to captivate and connect with audiences.
3. Tourism and Cultural Heritage - Disruptive innovation opportunity: Incorporating interactive art structures into tourist destinations and cultural sites to enhance visitor experiences and attract a broader audience.
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