Google Axes Video AdSense From Its Arsenal
Nika Kubiak — April 4, 2009 — Pop Culture
References: techcrunch
The Google AdSense for Video feature will be fully eliminated by the end of April 2009. If you are an AdSense customer, you'll no longer have the option to place video ads on your pages. Only publishers can still display video content by pulling embed codes directly from YouTube.
Google decided to eliminated the video ads due to a poor rating. From the TechCrunch round-up below, it looks like Google is trying to streamline its AdSense products.
Implications - Google advertising projects are dropping like flies. Just one month after Google pulled the plug on print ad sales, they have given their radio ads the ace, hoping to sell its Radio Automation software business and redirect its focus. The poor ratings and disappearing business ventures are an indicator of the end of AdSense products from the company.
Google decided to eliminated the video ads due to a poor rating. From the TechCrunch round-up below, it looks like Google is trying to streamline its AdSense products.
Implications - Google advertising projects are dropping like flies. Just one month after Google pulled the plug on print ad sales, they have given their radio ads the ace, hoping to sell its Radio Automation software business and redirect its focus. The poor ratings and disappearing business ventures are an indicator of the end of AdSense products from the company.
Trend Themes
1. Streamlining Adsense Products - Disruptive innovation opportunity: Develop a more efficient and user-friendly AdSense platform that integrates various ad formats.
2. Transition to Embedded Video Content - Disruptive innovation opportunity: Create a platform that enables publishers to easily embed video content from various sources.
3. Shift Towards Performance-based Advertising - Disruptive innovation opportunity: Introduce a new ad model that focuses on measurable results and ROI for advertisers.
Industry Implications
1. Digital Advertising - Disruptive innovation opportunity: Innovate new advertising solutions that cater to evolving customer needs and enhance ad effectiveness.
2. Video Content Platforms - Disruptive innovation opportunity: Build a video platform that offers flexible monetization options for publishers and empowers content creators.
3. Ad Technology - Disruptive innovation opportunity: Develop advanced ad tech solutions that optimize ad delivery and enhance targeting capabilities.
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