Comex Paint Creatively Proves They Can Match Any Hue
References: thecomexgroup & whitezine
Design firm RT&A teamed with R. Trevino for an ad campaign for Comex. The ads are incredibly simple but at the same time quirky and effective.
The Comex advertisements feature iconic cartoon characters blending in with the background, because Comex was able to match the paint colors just that well. With Homer Simpson, Garfield and a Smurf, the designs are great because you know who they are without seeing more than their eyes and hair.
Implications - New businesses can attract consumers with the use of familiar imagery and public figures in advertising and branding. The use of a popular franchise's images will appeal to buyers outside of the company's traditional market, and allow the business to connect with a younger audience. Further, companies will appear up to speed with pop culture.
The Comex advertisements feature iconic cartoon characters blending in with the background, because Comex was able to match the paint colors just that well. With Homer Simpson, Garfield and a Smurf, the designs are great because you know who they are without seeing more than their eyes and hair.
Implications - New businesses can attract consumers with the use of familiar imagery and public figures in advertising and branding. The use of a popular franchise's images will appeal to buyers outside of the company's traditional market, and allow the business to connect with a younger audience. Further, companies will appear up to speed with pop culture.
Trend Themes
1. Pop Culture Advertising - Businesses can attract consumers by using familiar imagery and popular public figures in advertising and branding, appealing to a wider market and connecting with a younger audience.
2. Simplified Iconic Designs - The use of simple and recognizable cartoon characters in advertisements can be an effective way to communicate a brand's message and capture attention.
3. Color Matching Technology - Advancements in color matching technology enable businesses to accurately match paint colors and demonstrate their capabilities in advertising campaigns.
Industry Implications
1. Advertising and Marketing - The use of pop culture references and iconic designs in advertising can create disruptive innovation opportunities by attracting new customers and refreshing brand image.
2. Consumer Goods - Companies in the consumer goods industry can leverage simplified iconic designs to appeal to a younger demographic and differentiate their products in the market.
3. Paint and Coatings - Advances in color matching technology present disruptive innovation opportunities for the paint and coatings industry by allowing companies to showcase their precision and match any hue.
4.1
Score
Popularity
Activity
Freshness
