Warner Bros is Shocked by Sudden Demand for Vintage Films
Geebee Micro — March 31, 2009 — Pop Culture
References: latimes & weblogs.variety
Some executives at Warner Bros. were almost hyperventilating recently, as demand for their classic video library was so huge they were in shock.
They introduced 150 titles from their classic library and people surged to the website in droves to acquire them. Warner exec George Feltenstein said 140 of the available 150 titles were acquired in about two offers after they were released to the public.
Feltenstein said they have plans to release around 5000 titles before they're through with the project. It could take up to 10 years before they're all ready.
Some of the offerings have never been available to the public before, and include "Westbound," "Possessed," "Mission to Moscow," and "This Woman Is Dangerous."
The titles can either be ordered as a download for $14.95 for a DVD for $19.95 at http://www.warnerarchive.com.
They introduced 150 titles from their classic library and people surged to the website in droves to acquire them. Warner exec George Feltenstein said 140 of the available 150 titles were acquired in about two offers after they were released to the public.
Feltenstein said they have plans to release around 5000 titles before they're through with the project. It could take up to 10 years before they're all ready.
Some of the offerings have never been available to the public before, and include "Westbound," "Possessed," "Mission to Moscow," and "This Woman Is Dangerous."
The titles can either be ordered as a download for $14.95 for a DVD for $19.95 at http://www.warnerarchive.com.
Trend Themes
1. Increased Demand for Classic Films - The sudden surge in demand for Warner Bros.'s classic video library presents an opportunity for other studios to release their vintage films.
2. Expanded Release of Classic Film Titles - Warner Bros.'s plan to release around 5000 classic film titles over the next 10 years opens up opportunities for other studios to digitize and distribute their own vintage content.
3. Growing Market for Rare and Unreleased Films - The success of Warner Bros.'s release of previously unavailable titles highlights the potential for other studios to tap into the market of rare and exclusive films.
Industry Implications
1. Film Distribution - The increased demand for classic films provides opportunities for film distribution companies to acquire and distribute vintage content.
2. Streaming Services - The expanded release of classic film titles presents opportunities for streaming platforms to attract subscribers with a wide range of vintage content.
3. Digital Film Preservation - The growing market for rare and unreleased films offers opportunities for companies specializing in the preservation and restoration of vintage films.
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