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Satirizing Bad Commercials

Clean the Sky - Positive Eco Trends & Breakthroughs

92YTribeca Pokes Fun of New York Times in Parody Ad

— February 9, 2009 — Pop Culture
If you've ever been subjected to the horror that is the New York Times ad campaign, you'll appreciate this parody from 92YTribeca. If you've never seen it, just check out the video below.

This viral attempt is written and directed by Michael Showalter and lampoons all of the options the New York Times provides for its home subscribers--while simultaneously exposing the truths of our Internet news-driven culture.

Stephen J. Levinson produced the film, Paul Rondeau took care of the cinematography, digital effects were provided by Ed Mundy, and the soundtrack was by Jesse Novak.



Trend Themes
1. Parody Advertising - Disruptive innovation opportunity: Create humorous parodies of existing advertisements to entertain and engage audiences.
2. Satirical Marketing - Disruptive innovation opportunity: Use satire to critique and mock traditional marketing techniques, highlighting the absurdities and flaws in advertising campaigns.
3. Viral Content Creation - Disruptive innovation opportunity: Produce and share compelling and shareable content that has the potential to go viral, increasing brand visibility and engagement.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Rethink traditional advertising approaches by incorporating humor, satire, and viral content to catch viewers' attention and build brand awareness.
2. Marketing - Disruptive innovation opportunity: Explore unconventional marketing tactics that challenge the conventional norms and deliver messages in unique and engaging ways.
3. Entertainment - Disruptive innovation opportunity: Merge entertainment and advertising by creating humorous content that not only promotes brands but also entertains audiences, fostering positive brand associations.
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