These 3D Prints Made by Bees Will Have You Buzzing
Ian Andrew Panganiban — June 18, 2013 — Marketing
As part of the Dewar's campaign for its newly released honey-infused drink, the company has produced 3D prints constructed by bees.
The introduction of 3D printing has brought about the creation of many unique constructions, but not a lot of people and companies can say they've made 3D constructs with the use of live bees. The Scotch Whisky company is calling the method '3-B' printing. To create the 3-B bee-made sculptures, the company used 80,000 honeybees. The bees created the honeycomb designs inside custom-shaped sculptures.
The materials for 3D printing were normally confined to plastics, glass and paper, but now people can be inspired to create 3D prints with the use of other materials. From giant bottle designs to a man's bust, the 3D prints from the honey-makers don’t just look good, but also taste good.
The introduction of 3D printing has brought about the creation of many unique constructions, but not a lot of people and companies can say they've made 3D constructs with the use of live bees. The Scotch Whisky company is calling the method '3-B' printing. To create the 3-B bee-made sculptures, the company used 80,000 honeybees. The bees created the honeycomb designs inside custom-shaped sculptures.
The materials for 3D printing were normally confined to plastics, glass and paper, but now people can be inspired to create 3D prints with the use of other materials. From giant bottle designs to a man's bust, the 3D prints from the honey-makers don’t just look good, but also taste good.
Trend Themes
1. Live-organism 3D Printing - Innovations in using live organisms, like bees, for 3D printing offer disruptive opportunities for the creation of unique products and materials.
2. Natural Material 3D Printing - The use of natural materials like honeycomb in 3D printing opens up new possibilities for sustainable and eco-friendly manufacturing processes.
3. Branded Interactive Campaigns - Interactive marketing campaigns, like Dewar's 3-B printing, can engage consumers with unique and memorable experiences that leave a lasting impression.
Industry Implications
1. Manufacturing - The integration of live organisms and natural materials into 3D printing technologies can revolutionize the manufacturing industry by providing unique and sustainable solutions.
2. Food and Beverage - Innovations in edible 3D printing, like Dewar's 3-B bee-made sculptures, provide the food and beverage industry with new ways to enhance product design and customer experience.
3. Marketing and Advertising - Interactive campaigns that incorporate new and unique technologies, like 3-B printing, can offer brands in any industry opportunities to engage with their audiences in memorable and creative ways.
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