Mcdonald's France Imagines a World Where Emojis Define Us All
David Ingram — August 13, 2015 — Pop Culture
References: mcdonalds.fr & adweek
Creative ad agency BETC Paris teamed up with McDonald's France for a surreal new advertising campaign that replaces human faces with an animated 3D emoji.
Featuring an upbeat cover of Buggles hit song 'Video Killed The Radio Star,' the French advertisement is titled 'Venez comme vous êtes,' or when translated to English reads as 'Come as you are."
Almost every emotional reaction, be it a wink, a smile, a grin or a grimace has been categorized into a 3D Emoji expression for the production's massive cast. Most of the commercial features people who are going about their day, only to pass by their local McDonald's. The end result is an interesting concept that strays off the beaten path of your typical fast food advert.
Featuring an upbeat cover of Buggles hit song 'Video Killed The Radio Star,' the French advertisement is titled 'Venez comme vous êtes,' or when translated to English reads as 'Come as you are."
Almost every emotional reaction, be it a wink, a smile, a grin or a grimace has been categorized into a 3D Emoji expression for the production's massive cast. Most of the commercial features people who are going about their day, only to pass by their local McDonald's. The end result is an interesting concept that strays off the beaten path of your typical fast food advert.
Trend Themes
1. Animated Emoji Marketing - Opportunity for businesses to incorporate animated emojis in their marketing campaigns for a unique and engaging brand experience.
2. Personalized Advertising - Potential for brands to use personalized 3D emojis to elicit emotional reactions and create a stronger connection with consumers.
3. Alternative Approach to Fast Food Ads - Possibility for fast food chains and other industries to explore unconventional advertising methods that capture attention and stand out from competitors.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies and marketers to explore the use of 3D emojis in campaigns to enhance brand messages and target specific audience segments.
2. Fast Food - Fast food chains can utilize 3D emojis to create playful and memorable advertisements that resonate with consumers and differentiate themselves in a crowded market.
3. Entertainment and Media - Opportunity for entertainment companies and media outlets to incorporate animated 3D emojis in their content to increase audience engagement and drive viewership.
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