The 3 Element House Blends Rich Wood and Concrete Surfaces Magnificently
Christopher DeLuca — July 21, 2011 — Art & Design
The 3 Element House, designed by architect Tomás Swett, is a magnificent example of contemporary architecture in Chile. One of the main requirements for the structure, as requested by the patrons, was that it have a connection to the natural landscape that surrounds it; in meeting this demand, Tomás Swett challenged traditional notions of space.
What I particularly like about the 3 Element House is how it blends different materials on the exterior: the rich dark wood with the concrete surfaces. If you have not already, be sure to check out the pics of this stunning home.
Implications - Progressive consumers, both young and old, are suspect of traditional dichotomies. The 3 element house is representative of this tendency in how it challenges orthodox notions of inside and outside space. Companies should flip traditional paradigms to remain innovative and attract similar types of consumers.
What I particularly like about the 3 Element House is how it blends different materials on the exterior: the rich dark wood with the concrete surfaces. If you have not already, be sure to check out the pics of this stunning home.
Implications - Progressive consumers, both young and old, are suspect of traditional dichotomies. The 3 element house is representative of this tendency in how it challenges orthodox notions of inside and outside space. Companies should flip traditional paradigms to remain innovative and attract similar types of consumers.
Trend Themes
1. Mixed-material Design - The trend of combining contrasting materials, such as wood and concrete, in architecture and design is growing, and companies can capitalize on this by creating innovative mixed-material products.
2. Blurring Boundaries - The idea of blurring boundaries between interior and exterior spaces in architecture and design is becoming increasingly popular and presents an opportunity for companies to create products that seamlessly integrate indoor and outdoor environments.
3. Progressive Consumerism - More consumers are embracing progressive values and seeking out products and experiences that challenge traditional paradigms, so businesses can innovate by catering to these needs and values.
Industry Implications
1. Architecture - The field of architecture can leverage the trend of mixed-material design and the idea of blurring boundaries between indoor and outdoor spaces to create innovative and sustainable structures.
2. Home Design - The home design industry can incorporate mixed-material design and blurring boundaries between indoor and outdoor spaces to offer unique and stylish home decor and furnishings.
3. Construction Materials - The construction materials industry can develop new and innovative materials that can be used to create mixed-material structures that are both aesthetically pleasing and environmentally friendly.
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