The 2nd Floor Spring/Summer 2015 Collection Took Fashion Rio by Storm
Jana Pijak — May 9, 2014 — Fashion
References: 2ndfloor.br & fuckingyoung.es
Contemporary surfer looks took to the stage at Fashion Rio during the 2nd Floor Spring/Summer 2015 runway presentation. The Brazilian designer duo showcased their signature brand of edgy streetwear with a range of pieces that featured tribal undertones.
Floral prints mixed with ribbed skeleton overlays on statement sweaters and tees while body-conscious scuba suits came down the runway in a kaleidoscope of vivid hues. Combining heavy materials and sheer textures, the 2nd Floor Spring/Summer 2015 collection stunned its fashionable audience with effortlessly cool looks that blurred wearable and editorial lines.
Whether worn to the beach, to an art show or out to the hottest nightclub, these menswear looks paint a bright picture of the future of the Brazilian fashion label 2nd Floor.
Floral prints mixed with ribbed skeleton overlays on statement sweaters and tees while body-conscious scuba suits came down the runway in a kaleidoscope of vivid hues. Combining heavy materials and sheer textures, the 2nd Floor Spring/Summer 2015 collection stunned its fashionable audience with effortlessly cool looks that blurred wearable and editorial lines.
Whether worn to the beach, to an art show or out to the hottest nightclub, these menswear looks paint a bright picture of the future of the Brazilian fashion label 2nd Floor.
Trend Themes
1. Contemporary Surfer - The trend of contemporary surfer looks provides an opportunity for brands to create edgy streetwear with tribal undertones.
2. Tribal Undertones - Incorporating tribal undertones into fashion collections presents a disruptive innovation opportunity to create unique and culturally-inspired designs.
3. Effortlessly Cool - The emphasis on creating effortlessly cool looks opens up opportunities for brands to experiment with materials, textures, and bold color combinations.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of contemporary surfer looks and tribal undertones to create new collections that cater to the growing demand for edgy streetwear.
2. Menswear - The menswear industry can capitalize on the trend of effortlessly cool looks to design and market products that resonate with the modern man's sense of style.
3. Brazilian Fashion - The Brazilian fashion industry has the opportunity to showcase its unique cultural heritage by incorporating tribal undertones into its designs, setting itself apart from other fashion markets.
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