Adidas NEO Launched the Spring 2015 Selena Gomez Collection
Rahul Kalvapalle — March 10, 2015 — Lifestyle
References: news.adidas & justjared
The Spring 2015 Selena Gomez collection is the latest glamorous sportswear collection from Adidas and Selena Gomez, global style icon for the Adidas NEO Label. As the label's guest designer, Gomez took inspiration from the city attitude and implemented it into the collection.
The collection brings together gym and athletic staples such as hoodies, track pants and bomber jackets with unexpected elements such as mesh, denim and structured fleece, making for a perfect glamorous sportswear look.
The accessories in the Spring 2015 Selena Gomez collection play around with perforation and interesting combinations of materials and visual cues. For example, the bags in the collection feature a pop of colorful lining to help them stand out in a crowd.
Glamorous, tasteful and creative, these offerings feature the best of Gomez' own personality.
The collection brings together gym and athletic staples such as hoodies, track pants and bomber jackets with unexpected elements such as mesh, denim and structured fleece, making for a perfect glamorous sportswear look.
The accessories in the Spring 2015 Selena Gomez collection play around with perforation and interesting combinations of materials and visual cues. For example, the bags in the collection feature a pop of colorful lining to help them stand out in a crowd.
Glamorous, tasteful and creative, these offerings feature the best of Gomez' own personality.
Trend Themes
1. Glamorous Sportswear - The Spring 2015 Selena Gomez collection showcases glamorous sportswear that combines gym and athletic staples with unexpected elements such as mesh, denim, and structured fleece.
2. City Attitude-inspired Collections - The Selena Gomez collection for Adidas NEO draws inspiration from city attitude, offering a perfect blend of sportswear and urban style.
3. Perforated Accessories - The Spring 2015 Selena Gomez collection introduces accessories with perforation and interesting material combinations, adding a visually unique touch to the sportswear line.
Industry Implications
1. Sportswear - The glamorous sportswear trend presents an opportunity for companies in the sportswear industry to create collections that combine athletic functionality with stylish and unexpected elements.
2. Fashion - The city attitude-inspired collections by Selena Gomez for Adidas NEO offer disruptive innovation opportunities for fashion brands to explore the intersection of sportswear and urban fashion.
3. Accessories - The introduction of perforated accessories in the Spring 2015 Selena Gomez collection opens up opportunities for accessory brands to incorporate unique material combinations and visual cues into their designs.
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