2 Chainz Put Out a Call on Instagram for Graphic Designers
Laura McQuarrie — April 9, 2014 — Marketing
References: instagram & complexmag
2 Chainz recently announced that he's working on a new project called 'Freebase,' and the rapper put out a call on Instagram, asking upcoming graphic designers to design a cover and tag it with #freebase.
Although the informative Tweegram posted by 2 Chainz doesn't have many details, Freebase could very well be for an upcoming 2 Chainz album or a mixtape cover. The only other additional piece of information included is a note stating that the winner will be compensated.
With over 4,000 likes to the post so far on Instagram, 2 Chainz is sure to have an overwhelming amount of album art to sort through. However, since all of the submissions will be categorized with the "Freebase" hashtag, it should be easy to scroll through the entries and immediately see any standout works. Plus, it's great exposure for whatever Freebase turns out to be.
Although the informative Tweegram posted by 2 Chainz doesn't have many details, Freebase could very well be for an upcoming 2 Chainz album or a mixtape cover. The only other additional piece of information included is a note stating that the winner will be compensated.
With over 4,000 likes to the post so far on Instagram, 2 Chainz is sure to have an overwhelming amount of album art to sort through. However, since all of the submissions will be categorized with the "Freebase" hashtag, it should be easy to scroll through the entries and immediately see any standout works. Plus, it's great exposure for whatever Freebase turns out to be.
Trend Themes
1. Crowdsourced Design - Opportunity for companies to source designs and creative content via social media to increase engagement and diversity.
2. Influencer Marketing - Celebrities and influencers are using their large social media followings to crowdsource content and garner audience engagement.
3. Social Media Advertising - Crowdsourcing content through hashtags on social media platforms can be a cost-effective way for companies to generate content for advertising campaigns.
Industry Implications
1. Music Industry - New opportunities for album cover designs and potential collaborations with designers and fans to create unique content.
2. Graphic Design Industry - Opportunities for graphic designers to showcase their skills and potentially gain exposure and recognition through social media crowdsourcing.
3. Marketing and Advertising Industry - Opportunities for advertising agencies and companies to leverage social media crowdsourcing to generate content for advertising campaigns at a lower cost.
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