Tommy Wharfe Shot This 1980s Editorial For C-Heads
Vasiliki Marapas — October 30, 2014 — Pop Culture
References: tommywharfe & c-heads
London-based photographer Tommy Wharfe teamed up with model Kristina from FM London to create this 1980s editorial for C-heads.
Wharfe described the shoot as insatiably fun, saying "I pulled out the camera, put some classic 1980s hits and passed her over the can of whipped cream." But what was 1980s America all about? It was a decade marked by generational change, growth and prosperity. It was the decade that Michael Jackson, Duran Duran, Prince and Madonna launched their careers. Films like Fatal Attraction, Back to the Future and The Star Wars series were released. Who's the Boss, Saved by the Bell and The Cosby Show dominated television screens.
Taking all that into consideration, the editorial celebrates the carefree attitude and shameless consumerism of the 80s.
Wharfe described the shoot as insatiably fun, saying "I pulled out the camera, put some classic 1980s hits and passed her over the can of whipped cream." But what was 1980s America all about? It was a decade marked by generational change, growth and prosperity. It was the decade that Michael Jackson, Duran Duran, Prince and Madonna launched their careers. Films like Fatal Attraction, Back to the Future and The Star Wars series were released. Who's the Boss, Saved by the Bell and The Cosby Show dominated television screens.
Taking all that into consideration, the editorial celebrates the carefree attitude and shameless consumerism of the 80s.
Trend Themes
1. Generational Change - Exploring the cultural shifts and societal transformations that occur between generations, with potential for disruptive innovation in marketing and consumer behavior.
2. Nostalgic Revival - Reviving elements of past decades, such as fashion or music, to appeal to consumers' desire for nostalgia, providing opportunities for disruptive innovation in retail and entertainment industries.
3. Pop Culture Influences - Leveraging popular cultural icons, music, and film to shape consumer preferences and create innovative marketing strategies, opening up opportunities for disruption in branding and advertising.
Industry Implications
1. Fashion - Capitalizing on trends from past decades, such as the 1980s, by incorporating nostalgic styles and retro influences, with potential for disruptive innovation in apparel and accessories.
2. Entertainment - Creating and promoting content that taps into nostalgic themes and revives popular culture references from past decades, offering opportunities for disruptive innovation in movies, TV shows, and music.
3. Marketing - Utilizing nostalgia and pop culture references in advertising campaigns and brand messaging to resonate with consumers' emotional connections, opening avenues for disruptive innovation in marketing strategies and communications.
3.5
Score
Popularity
Activity
Freshness
