Disney Put Together a Genius 140 Character Tweet
Laura McQuarrie — March 11, 2014 — Marketing
References: youtube & prexamples
When it comes to Twitter, crafting the perfect 140 character tweet can be tough. However, to get out the message about the 'Rock Your Disney Side' party, Disney's clever Twitter message is pretty much perfect.
Disney set up the '140 character Ultimate Tweet at Walt Disney World,' creating a giant hashtag formed by cast members dressed up, literally as some of the most iconic "characters" from the Disney films.
Disney even captured a video how this real life hashtag was formed, showing some very excited characters being instructed by Mickey Mouse on exactly where to stand. The clever stunt is a brilliant way to appeal to kids of all ages and it proves that picture and video content is a great way to squeeze even more meaning into a 140 character tweet.
Disney set up the '140 character Ultimate Tweet at Walt Disney World,' creating a giant hashtag formed by cast members dressed up, literally as some of the most iconic "characters" from the Disney films.
Disney even captured a video how this real life hashtag was formed, showing some very excited characters being instructed by Mickey Mouse on exactly where to stand. The clever stunt is a brilliant way to appeal to kids of all ages and it proves that picture and video content is a great way to squeeze even more meaning into a 140 character tweet.
Trend Themes
1. Hilariously Literal Hashtags - There is an opportunity for brands to create clever and visually engaging hashtags to capture attention on social media.
2. Crafting the Perfect 140 Character Tweet - Businesses can experiment with concise and impactful messaging to effectively communicate their brand message on Twitter.
3. Picture and Video Content in Tweets - Utilizing visual content can help businesses convey deeper meaning and engage a wider audience within the limitations of a 140 character tweet.
Industry Implications
1. Entertainment - Entertainment companies can explore innovative ways to utilize hashtags and visual content to promote their products or events.
2. Digital Marketing - Digital marketing professionals can leverage the power of concise messaging and visual content to enhance brand communication on social media platforms like Twitter.
3. Social Media - Social media platforms can consider incorporating more visual features and tools to enable users to create visually appealing tweets with limited characters.
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