12-Course Feast In a Can is There for You When the World Ends
Kristin Elsley — August 16, 2013 — Lifestyle
References: chrisgodfrey.me & wired
A conventional dinner in an unconventional setting, Chris Godfrey introduces consumers to his ultimate 12-Course Feast in a Can.
The canned meal commences with an introduction of local cheeses and sour dough bread, followed by pickled kobe beef and ricotta ravioli. After a few more side dishes and pallet cleansers, the piece de resistance arrives: a rib eye steak with grilled mustard greens. After 10 savory dishes, the feast finishes on a sweet note as consumers plunge their forks into a French canelé accompanied by a hazelnut latte. On paper this sounds delightful, just remember this entire meal is served in one gelatinous, wiggling tower!
Chris Godfrey’s feast was inspired by his views on consumer culture and what drives the masses to buy a company’s products. His conclusion? Quality products and sheer convenience. Godfrey’s 12-Course Feast in a Can lives up to the label and there is not an ounce of false advertising in the gourmet stacked ingredients. Although Godfrey is trying to shed humor on the food industry, it’s possible he may have actually found one solution to the Zombie Apocalypse.
The canned meal commences with an introduction of local cheeses and sour dough bread, followed by pickled kobe beef and ricotta ravioli. After a few more side dishes and pallet cleansers, the piece de resistance arrives: a rib eye steak with grilled mustard greens. After 10 savory dishes, the feast finishes on a sweet note as consumers plunge their forks into a French canelé accompanied by a hazelnut latte. On paper this sounds delightful, just remember this entire meal is served in one gelatinous, wiggling tower!
Chris Godfrey’s feast was inspired by his views on consumer culture and what drives the masses to buy a company’s products. His conclusion? Quality products and sheer convenience. Godfrey’s 12-Course Feast in a Can lives up to the label and there is not an ounce of false advertising in the gourmet stacked ingredients. Although Godfrey is trying to shed humor on the food industry, it’s possible he may have actually found one solution to the Zombie Apocalypse.
Trend Themes
1. Convenience Food - The 12-Course Feast in a Can offers a convenient and ready-to-eat dining experience, catering to consumers' desire for easy and quick meal options.
2. Gourmet Products - The introduction of high-quality ingredients and gourmet dishes in a canned format presents an opportunity for food companies to cater to customers seeking elevated culinary experiences.
3. Novelty Packaging - The gelatinous tower packaging of the 12-Course Feast in a Can adds a unique and unconventional element to the dining experience, creating opportunities for innovative and eye-catching product packaging.
Industry Implications
1. Convenience Food Industry - The 12-Course Feast in a Can taps into the convenience food industry by offering a hassle-free and ready-to-eat meal option for busy consumers.
2. Gourmet Food Industry - The introduction of gourmet ingredients in a canned format opens up possibilities for companies in the gourmet food industry to expand their product offerings and reach a wider customer base.
3. Packaging Industry - The unique gelatinous tower packaging of the 12-Course Feast in a Can presents opportunities for the packaging industry to develop innovative and attention-grabbing packaging solutions for food products.
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