The '1 is 2 Many' Ad Tackles Violence Against Women
Jennifer Gosnell — June 24, 2012 — Pop Culture
References: youtube & livewire.talkingpointsmemo
The '1 is 2 Many' PSA ad featuring Jeremy Lin, Eli Manning, David Beckham and others is part of an ongoing Obama administration initiative. Alongside Vice President Joe Biden, President Obama and the line-up of some of the most influential and revered sports stars of today are getting the message out there that violence against women is not okay.
The message of the '1 is 2 Many' ad is that once is simply not okay and not a justification. The PSA calls for men to intervene in situations they know of or see moving forward. As a reaction to the Violence Against Women Act of the United States that was recently renewed, but with great reticence on the part of some conservatives, the message is targeted at a young and impressionable audience who will be the leaders and men of today and tomorrow.
The message of the '1 is 2 Many' ad is that once is simply not okay and not a justification. The PSA calls for men to intervene in situations they know of or see moving forward. As a reaction to the Violence Against Women Act of the United States that was recently renewed, but with great reticence on the part of some conservatives, the message is targeted at a young and impressionable audience who will be the leaders and men of today and tomorrow.
Trend Themes
1. Anti-violence Awareness Campaigns - Opportunity for companies to create anti-violence campaigns using sports stars and other influential figures to effectively convey a message and reach a young audience.
2. Men's Role in Preventing Violence Against Women - Opportunity for companies to promote men's responsibility in preventing violence and offer solutions through their products, services, and messaging.
3. Social Advocacy in Marketing - Opportunity for companies to use social advocacy as a marketing tool to promote their brand while supporting a cause and addressing social issues.
Industry Implications
1. Sports Marketing - Sports Marketing companies can partner with anti-violence advocates and organizations to create campaigns and initiatives that reach a wide audience and promote positive social change.
2. Consumer Goods - Consumer Goods companies can create products and messaging that promote positive social change and empower men to take a stand against violence in their communities and personal relationships.
3. Advertising - Advertising agencies can focus on using their platform to create meaningful campaigns that address social issues and promote positive changes in society.
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