Apple's iPhone 12 Studio Allows for Case Customization
Ellen Smith — November 9, 2020 — Tech
References: experience.apple & hypebae
Apple's iPhone 12 Studio has launched ahead of the brand's highly anticipated phone release. In an effort to create anticipation for the device's launch, Apple has developed an exciting online customization studio that enables consumers to test out phone case combinations ahead of the release.
This move allows customers to drum up excitement, while offering engagement and personalization. Once on the website, consumers can sort between cases, coverings, wallet additions and accessories, all of which arrive in a variety of styles and colors. Once a virtual phone case customization is made, individuals can name and save the creation for later use. The brand had similar success with a pre-release customization website for the Apple Watch.
Image Credit: Apple
This move allows customers to drum up excitement, while offering engagement and personalization. Once on the website, consumers can sort between cases, coverings, wallet additions and accessories, all of which arrive in a variety of styles and colors. Once a virtual phone case customization is made, individuals can name and save the creation for later use. The brand had similar success with a pre-release customization website for the Apple Watch.
Image Credit: Apple
Trend Themes
1. Personalized Phone Case - Opportunity for businesses to offer customizable phone cases to meet the demand for personalization.
2. Online Customization Studio - Businesses can create interactive online platforms that allow customers to design and customize products before purchasing, enhancing engagement and anticipation.
3. Pre-release Customization Websites - Developing pre-release customization websites for new product launches can generate excitement and build anticipation among consumers.
Industry Implications
1. E-commerce - E-commerce platforms can integrate online customization studios to offer personalized product options to customers.
2. Mobile Accessories - Mobile accessory manufacturers can capitalize on the trend of personalized phone cases by offering a wide range of customizable options.
3. Technology - Tech companies can embrace the concept of pre-release customization websites to engage consumers and create buzz around new product releases.
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