Social Business Trends

As social initiatives expand, acts of social good are moving beyond mere side projects and growing into more prominent business ventures. Highlighting everything from sustainable retail to eco-friendly business ventures and social enterprises, this category is here to help keep a pulse on how businesses are adapting to be more socially responsible.

TOP 6 WEEKMONTH2 MONTHS

#1: Collaborative Coffee Initiatives

Free Rein Coffee x Walmart Partner for a Community Sweepstakes FULL ARTICLE

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Beer-Branded Complimentary Public Transportations

Miller Lite Offers Free Rides for St. Patty's

Molson Coors, through its Miller Lite brand, is continuing its long-standing Free Rides program by offering complimentary public transportation in Milwaukee and the Twin Cities during St.... MORE

Collaborative Coffee Initiatives

Free Rein Coffee x Walmart Partner for a Community Sweepstakes

Free Rein Coffee x Walmart have partnered to recognize individuals who serve their country and communities through the 'Honor Community Heroes' activation. This initiative aligns with 'Free... MORE

Disaster Preparedness Homeowner Solutions

DomiDocs Debuts the Documenting for Disaster® Program

DomiDocs, a leader in digital home management solutions, has introduced the Documenting for Disaster® program to help American homeowners prepare for and recover from catastrophic weather events.... MORE

Anniversary-Celebrating Cosmetic Lines

Thrive Causemetics® Debuts the 10th Anniversary Vault L:ine

Thrive Causemetics® is marking its 10th anniversary with the launch of a special 10th Anniversary Vault Collection. Founded by Karissa Bodnar in memory of her late friend Kristy Lemond, the brand... MORE

Organic Cotton Essentials

PUURE Highlights Its Use of Certified Organic Cotton Textiles

PUURE is a modern intimates brand that utilizes organic cotton for its health-focused properties. The brand is recognized with the Global Organic Textile Standard — also known as GOTS — and... MORE

Preservative-Free Cured Meats

Olli Salumeria Sets a New Standard with Preservative-Free Salamis

Olli Salumeria is revolutionizing the charcuterie industry with its first-of-its-kind preservative-free salamis, offering a gourmet snacking experience that embraces simplicity and tradition. This... MORE

Irish Queen-Inspired Rebranding Initiatives

Seattle Chocolate Has Rebranded as Maeve

Seattle Chocolate recently announced its rebrand as Maeve. This move marks a new chapter for the company while maintaining its commitment to ethical practices, empowering women, and supporting... MORE

App-Powered Assistive Museum Experiences

The Art Museum of South Texas Partners with ReBokeh

The Art Museum of South Texas has partnered with ReBokeh Vision Technologies, a Baltimore-based assistive technology company, to enhance accessibility for visitors with low vision. Through this... MORE

Adaptive Bike Initiatives

The Rikert Outdoor Center Fosters Inclusivity in the Outdoors

The Rikert Outdoor Center in Ripton, Vermont, has introduced Adaptive Bike Days. This new initiative is designed to make winter outdoor activities more accessible to individuals with mobility... MORE

Student-Focused Wheelchair-Accessible Vehicle Rides

HopSkipDrive Expands Its Service in 10 Areas

HopSkipDrive has expanded its convenience-focused transportation services to include wheelchair-accessible vehicle rides for students in 10 major metropolitan areas, including Los Angeles, Denver,... MORE

LGBTQ+ Mentorship

Companies invest in mentorship programs to better support queer employees

Trend - Companies are implementing mentorship programs to support LGBTQ+ employees entering the workforce. By connecting junior employees with successful LGBTQ+ mentors, these initiatives provide resources and skills, fostering a sense of belonging and empowering career growth.

Insight - As Gen Z becomes a larger part of the workforce, many entry-level employees with diverse identities experience isolation and imposter syndrome from perceived underrepresentation. In response, companies are launching programs that connect senior employees with younger LGBTQ+ individuals, providing vital support during their transition into full-time roles. Businesses that identify these unique hurdles can enhance employee retention and gain valuable insights into their diverse consumer bases.

Workshop Question - How can your brand more effectively support the diverse identities of its employees?

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