From Brand Bombing Books to Oversized Fashionista Campaigns
Courtney Scharf — August 10, 2012 — Marketing
These larger than life publicity stunts make a big name for the company's that they were created for.
From oversized dolls to 36 foot beach balls, nothing seems off limit in terms of marketing these days, and consumers have never been more entertained by advertising. Though often incredibly expensive, there's no denying that this kind of experimental marketing makes a big splash. Often receiving media coverage in addition to passerby interest, there's no denying the value of oversized marketing tactics.
Though having a large statue of piece to catch people's attention works, many companies have added features to make their stunt more valuable to consumers. For instance, 'Little Marina,' the promotional doll for the Mossimo and Target collaboration, was wired as a wi-fi hotspot, pleasing everyone who came into contact with the stunt.
From oversized dolls to 36 foot beach balls, nothing seems off limit in terms of marketing these days, and consumers have never been more entertained by advertising. Though often incredibly expensive, there's no denying that this kind of experimental marketing makes a big splash. Often receiving media coverage in addition to passerby interest, there's no denying the value of oversized marketing tactics.
Though having a large statue of piece to catch people's attention works, many companies have added features to make their stunt more valuable to consumers. For instance, 'Little Marina,' the promotional doll for the Mossimo and Target collaboration, was wired as a wi-fi hotspot, pleasing everyone who came into contact with the stunt.
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