From Customizable Slide Shoes to Customizable 90s Sneakers
Grace Mahas — August 23, 2019 — Art & Design
Many fashion brands are leveraging co-creation to give consumers unique and personalized apparel options, and the shoe industry is no exception -- various shoe brands have launched hyper-personalized footwear that enables consumers to express their personal style.
One intriguing example is New Balance's partnership with New Era for the 'Choose Your Own Style' collection. The kit includes 90s themed sneakers with a customizable logo and laces in five colors to ensure your kicks always match your outfit. For consumers looking for more sustainable, customizable footwear, the 'Up-Part' Shoes are modular sneakers that allow users to replace and recycle parts of their sneakers as needed. This allows consumers to create their perfect shoe that's exactly to their specifications.
More brands are creating consumer-centric products to meet customers' hyper-personalized footwear needs.
One intriguing example is New Balance's partnership with New Era for the 'Choose Your Own Style' collection. The kit includes 90s themed sneakers with a customizable logo and laces in five colors to ensure your kicks always match your outfit. For consumers looking for more sustainable, customizable footwear, the 'Up-Part' Shoes are modular sneakers that allow users to replace and recycle parts of their sneakers as needed. This allows consumers to create their perfect shoe that's exactly to their specifications.
More brands are creating consumer-centric products to meet customers' hyper-personalized footwear needs.
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