SIGG & HP are Offering Personalized, Technologically Advanced Shoes
Laura McQuarrie — January 23, 2019 — Art & Design
References: sigg & prnewswire
SIGG Outdoors and HP are teaming up to help consumers create smart running shoes based on their unique physical measurements, exercise habits and style preferences. This collaboration is centered on the FitStation platform, which is capable of delivering personalized, technologically advanced styles.
HP's FitStation collects a variety of exercise-related measurements and data based on gait and pressure during dynamic movements and uses 3D scanning and printing to create a fully customized pair of running shoes. With this new system, runners and joggers are able to better support themselves with highly individualized solutions for heightened performance and continued well-being.
As the exclusive partner of the HP FitStation in China, SIGG will be debuting the product at ISPO, the international trade fair for sporting goods and introducing the product to Chinese consumers as of the spring.
HP's FitStation collects a variety of exercise-related measurements and data based on gait and pressure during dynamic movements and uses 3D scanning and printing to create a fully customized pair of running shoes. With this new system, runners and joggers are able to better support themselves with highly individualized solutions for heightened performance and continued well-being.
As the exclusive partner of the HP FitStation in China, SIGG will be debuting the product at ISPO, the international trade fair for sporting goods and introducing the product to Chinese consumers as of the spring.
Trend Themes
1. Personalized Running Shoes - The collaboration between SIGG Outdoors and HP allows consumers to create smart running shoes tailored to their unique physical measurements and exercise habits.
2. Advanced 3D Printing - HP's FitStation incorporates 3D scanning and printing for customized running shoes, paving the way for further innovation in personalized product manufacturing.
3. Data-driven Fitness - The FitStation platform collects exercise-related measurements and data, offering runners and joggers highly individualized solutions for performance and well-being.
Industry Implications
1. Sports Equipment - With the debut at ISPO, sporting goods companies have the opportunity to incorporate personalized, advanced technologies in their product offerings.
2. 3D Printing - HP's FitStation demonstrates the potential for 3D scanning and printing in customized product manufacturing, encouraging the growth of the 3D printing industry.
3. Fitness Technology - The data-driven approach of the FitStation platform can revolutionize the fitness technology industry, allowing for personalized, tailored solutions for individuals' exercise habits and needs.
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