New Era X New Balance Launch the 'Choose Your Own Style' Collection
Grace Mahas — August 2, 2019 — Fashion
References: neweracap & freshnessmag
New Balance has partnered with New Era to launch the new 'Choose Your Own Style' collection that includes the bespoke CM997H sneaker and matching 9FIFTY Snapback. In the funky, revamped 90s-themed shoe, you can remove the "N" logo to swap out for a multitude of colors including green, red, blue, orange, and yellow. In addition, the laces also come in the aforementioned colorways to great a truly custom aesthetic.
To complete your outfit, you can also style the Retro Crown 9FIFTY Snapback that features a detachable and interchangeable snap closure in the same colorways. This uber-chic sneaker is perfect for consumers looking to personalize their shoes while the collection's versatility replaces the need for multiple sneakers or hats.
The 'Choose Your Own Style' collection is available online for $160 USD.
To complete your outfit, you can also style the Retro Crown 9FIFTY Snapback that features a detachable and interchangeable snap closure in the same colorways. This uber-chic sneaker is perfect for consumers looking to personalize their shoes while the collection's versatility replaces the need for multiple sneakers or hats.
The 'Choose Your Own Style' collection is available online for $160 USD.
Trend Themes
1. Customization - The 'Choose Your Own Style' collection highlights the trend of personalization in the sneaker industry, offering consumers the opportunity to customize their shoes to reflect their unique style.
2. Retro Revival - The funky 90s-themed design of the CM997H sneaker taps into the trend of nostalgia-driven fashion, appealing to consumers seeking a throwback aesthetic.
3. Versatile Accessories - The collection's interchangeable snap closure on the Retro Crown 9FIFTY Snapback showcases the trend of versatility in fashion accessories, allowing consumers to change up their hat style with ease.
Industry Implications
1. Fashion - The 'Choose Your Own Style' collection presents disruptive innovation opportunities in the fashion industry by offering customizable sneakers that cater to individual preferences and style.
2. Footwear - The CM997H sneaker exemplifies disruptive innovation in the footwear industry through its removable logo and customizable color options, giving consumers the ability to create their own unique shoe design.
3. Accessories - The Retro Crown 9FIFTY Snapback provides a disruptive innovation opportunity in the accessories industry by introducing an interchangeable snap closure, allowing consumers to easily switch up their hat style to match their outfit.
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