pxl. Lets Users Create, Share & Buy Fully Customized Footwear
Laura McQuarrie — July 10, 2019 — Fashion
References: kickstarter & prnewswire
pxl. (pronounced "pixel") is now introducing its first product via Kickstarter, plx. shoes, which are fully customized footwear designs that can be made on the web-based pxl.studio and pxl.gallery platforms. As such, the brand has created what it calls a "branded ecosystem of virtual design, physical product and digital content experiences."
On the pxl.studio, a virtual workspace for creating tailored products, users are able to make styles exactly to their specifications—over 48 billion unique styles can be created on the platform by making adjustments to details like the eyelets, laces and more.
A companion to the virtual footwear creation studio is the pxl.gallery, which serves as a public archive of all the pxl. products ever manufactured, which can effortlessly be purchased or edited by other users.
On the pxl.studio, a virtual workspace for creating tailored products, users are able to make styles exactly to their specifications—over 48 billion unique styles can be created on the platform by making adjustments to details like the eyelets, laces and more.
A companion to the virtual footwear creation studio is the pxl.gallery, which serves as a public archive of all the pxl. products ever manufactured, which can effortlessly be purchased or edited by other users.
Trend Themes
1. Customization - Opportunity for businesses to offer fully customizable products, allowing customers to create unique designs.
2. Virtual Design - Potential for virtual workspaces to revolutionize the design process and allow customers to create tailored products.
3. Digital Archive - Creation of digital archives to store and share product designs, enabling collaboration and easy access for future customization.
Industry Implications
1. Footwear - Disruptive innovation opportunity for the footwear industry to offer fully customizable shoes, meeting individual customer preferences.
2. E-commerce - Emerging trend for e-commerce platforms to integrate virtual design studios, providing customers with the ability to customize products online.
3. Digital Content - Opportunities for digital content platforms to create digital archives and facilitate collaboration among users for customized product designs.
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