ColourPop Joined with Kathleen Lights for Its Latest Launch
Riley von Niessen — January 30, 2019 — Fashion
After recently releasing its zodiac-themed eyeshadows, ColourPop has unveiled a range of eye pigments to go along with them. Like the eyeshadows, the shades of the eye pigments take inspiration from the different star signs, with each one made to represent one of them. To highlight this, the brand arranges the eye pigments into a birth chart, with delicate illustrations decorating the packaging.
Although the eye pigments are almost opaque when applied in the dry formula they come in, the brand recommends using a touch of water to get an even bolder look. All of the eye pigments can be purchased as a package for $70, or consumers can just pick up their favorite shades for $6 each.
Although the eye pigments are almost opaque when applied in the dry formula they come in, the brand recommends using a touch of water to get an even bolder look. All of the eye pigments can be purchased as a package for $70, or consumers can just pick up their favorite shades for $6 each.
Trend Themes
1. Zodiac-inspired Cosmetics - The trend of creating beauty products inspired by zodiac signs is disrupting traditional makeup branding by appealing to consumers' spiritual side.
2. Multipurpose Eye Pigments - The trend of creating versatile, high-coverage eye pigments that can be applied wet or dry is disrupting the market by appealing to consumers who want customizable and long-lasting makeup looks.
3. Illustrated Packaging - The trend of incorporating delicate illustrations on makeup packaging is disrupting traditional branding by allowing companies to add an extra touch of visual appeal to their products.
Industry Implications
1. Cosmetics - The cosmetics industry has an opportunity to capitalize on the trend of zodiac-inspired makeup and to continue innovating by creating other collections based on new themes or trends.
2. Fashion - The fashion industry has an opportunity to collaborate with cosmetics brands to create cohesive zodiac-themed collections that appeal to consumers looking for a complete style statement.
3. Graphic Design - The graphic design industry has an opportunity to work with cosmetics brands to create innovative and eye-catching packaging designs that stand out from competitors and enhance the product's appeal.
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