Hurraw! Balm's 'balmtoo' Comes in a Squeezable, Recyclable Tube
Laura McQuarrie — January 16, 2019 — Eco
References: hurrawbalm & instagram
Hurraw! Balm, which makes a variety of vegan lip balm products with premium all-natural, raw, organic and fair trade ingredients, recently introduced 'balmtoo' as its newest creation.
With many people resolving to personally reduce the amount of plastic that they consume, balmtoo offers a way for mindful individuals to make a small, meaningful change. balmtoo is a vegan balm that is packaged in a recyclable aluminum tube. The all-purpose balm has the potential to be used as a salve on the lips, but also as a soothing product for other parts of the face, fingers, toes and neck.
As well as boasting an eco-friendly packaging design, a single balmtoo tube is also noted to be "equal to approximately seven sticks of lip balm."
With many people resolving to personally reduce the amount of plastic that they consume, balmtoo offers a way for mindful individuals to make a small, meaningful change. balmtoo is a vegan balm that is packaged in a recyclable aluminum tube. The all-purpose balm has the potential to be used as a salve on the lips, but also as a soothing product for other parts of the face, fingers, toes and neck.
As well as boasting an eco-friendly packaging design, a single balmtoo tube is also noted to be "equal to approximately seven sticks of lip balm."
Trend Themes
1. Eco-friendly Packaging - The introduction of balmtoo's recyclable aluminum tube presents opportunities for other cosmetic companies to adopt more sustainable packaging solutions.
2. Multi-purpose Products - The all-purpose balm format of balmtoo offers innovative opportunities for companies to market and design products with versatile uses.
3. Vegan and Organic Beauty - The growing demand for vegan and organic products in the beauty industry presents opportunities for companies to create and promote similar products catered to conscious consumers.
Industry Implications
1. Cosmetics - The introduction of eco-friendly packaging and multi-purpose products can disrupt and innovate the cosmetic industry to adopt more sustainable and versatile solutions.
2. Sustainability - The use of recyclable and sustainable materials, such as aluminum, presents disruptive innovation for suppliers and manufacturers in the sustainability industry looking to implement eco-friendly solutions.
3. Vegan and Organic Industry - The demand for vegan and organic beauty products is on the rise, creating opportunities for companies to cater to conscious consumers and promote innovative solutions for sustainable product options.
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