From Pope Condoms to Commercializing Religion
Brian G Randles — December 10, 2009 — Social Good
According to many, the Pope is the most important part of the Roman Catholic religion. He single-handedly unifies nations as the leader of millions upon millions of devoted folllowers.
From Pope condoms to commercializing religion, check out the 16 Papal selections which will have you running for the confessional.
Implications - It can be said that religion has control over a society. By having certain products endorsed by powerful religious leaders, brands and companies can sway consumers away from competitors. Harnessing the power of the Pope, as sacrilegious as it may sound, is a form of celebrity endorsement that can be compared to having the Michael Jordan of the Catholic world supporting your company.
From Pope condoms to commercializing religion, check out the 16 Papal selections which will have you running for the confessional.
Implications - It can be said that religion has control over a society. By having certain products endorsed by powerful religious leaders, brands and companies can sway consumers away from competitors. Harnessing the power of the Pope, as sacrilegious as it may sound, is a form of celebrity endorsement that can be compared to having the Michael Jordan of the Catholic world supporting your company.
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