Jeremy Gutsche — January 24, 2006 — World
References: timesonline & boingboing.net
The new Pope is keeping up with the times... by copyrighting all of his divinely inspired prose.
The Times tells us that, "Publishers will have to negotiate a levy of between 3 per cent and 5 per cent of the cover price of any book or publication "containing the Pope's words". Those who infringe the copyright face legal action and a higher levy of 15 per cent.:
Implications - **Take a different angle with this one. Maybe focus on the impact of wording and the importance of words when it comes to appealing to the consumer market?
Written and spoken words from famed individuals, monarchy leaders and of course the Pope are all heavily followed by many people. Businesses would be wise to consider coming up with creative phrases and words and copyrighting them in order to have catchy phrases become synonymous with your brand.
The Times tells us that, "Publishers will have to negotiate a levy of between 3 per cent and 5 per cent of the cover price of any book or publication "containing the Pope's words". Those who infringe the copyright face legal action and a higher levy of 15 per cent.:
Implications - **Take a different angle with this one. Maybe focus on the impact of wording and the importance of words when it comes to appealing to the consumer market?
Written and spoken words from famed individuals, monarchy leaders and of course the Pope are all heavily followed by many people. Businesses would be wise to consider coming up with creative phrases and words and copyrighting them in order to have catchy phrases become synonymous with your brand.
Trend Themes
1. Copyrighting Creative Phrases - Businesses have the opportunity to copyright catchy phrases and words to become synonymous with their brand.
2. Importance of Words in Marketing - Focusing on the impact of wording can help businesses appeal to the consumer market.
3. Following Famed Individuals' Words - People heavily follow the written and spoken words of famous individuals, presenting opportunities for businesses to capitalize on their influence.
Industry Implications
1. Publishing - Publishers may need to negotiate copyright levies with the Pope when publishing books containing his words.
2. Marketing and Advertising - The significance of words in marketing campaigns highlights the need for businesses in this industry to pay attention to wording.
3. Celebrity Endorsements - Businesses can leverage the influence of famous individuals' words by collaborating with them for endorsements.
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