Dunkin' and Spirit Halloween Created Donut and Coffee Costumes
Laura McQuarrie — September 17, 2020 — Marketing
References: dunkindonuts & prnewswire
This Halloween, Dunkin' is introducing its first-ever licensed costumes with a donut and coffee costume that could be worn individually or as a pair that celebrates a beloved combo. The Dunkin' Hot Coffee Cup and a Dunkin' Strawberry Frosted Donut costumes were created by Spirit Halloween and the themed costumes are exclusively available through the Halloween specialty retailer.
While the Adult Dunkin' Hot Coffee Cup Costume is modeled after the iconic takeaway cup, the Adult Dunkin' Strawberry Frosted Donut Costume is based on one of the brand's most popular donut varieties, and it's topped off with a playful glazed donut headband. The one-size Halloween costumes appeal to individuals and couples alike who want to show off their love of coffee and donuts.
Image Credit: Dunkin'
While the Adult Dunkin' Hot Coffee Cup Costume is modeled after the iconic takeaway cup, the Adult Dunkin' Strawberry Frosted Donut Costume is based on one of the brand's most popular donut varieties, and it's topped off with a playful glazed donut headband. The one-size Halloween costumes appeal to individuals and couples alike who want to show off their love of coffee and donuts.
Image Credit: Dunkin'
Trend Themes
1. Licensed Costumes - Dunkin' and Spirit Halloween's collaboration on licensed costumes presents an opportunity for other brands to create unique costume experiences.
2. Food-themed Costumes - The popularity of Dunkin's donut and coffee costumes suggests a demand for food-themed costumes, providing an opportunity for costume designers and retailers to cater to this market.
3. Couples Costumes - The introduction of the Dunkin' coffee and donut pair costume highlights the potential for creating more couples costumes that celebrate popular food and beverage combinations.
Industry Implications
1. Retail - The release of licensed costumes by Dunkin' and Spirit Halloween opens up a new revenue stream for retailers looking to collaborate with popular brands.
2. Costume Design - The demand for food-themed costumes presents a unique opportunity for costume designers to create innovative designs that cater to this market.
3. Halloween Specialty Retail - The exclusively available Dunkin' costumes through Spirit Halloween highlight the potential for specialty retailers to partner with brands and offer limited-edition costume options.
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