Brands transform vitamin and supplement delivery with stickable formats
Trend - Traditionally associated with skincare, the stick-on patch format is gaining traction in the supplement space. Infused with functional vitamins and nutrients, these patches offer a convenient, needle-free alternative for delivering health benefits through the skin—no pills or injections required.
Insight - Health-conscious consumers often turn to supplements to support their well-being, but many face challenges like forgetfulness, digestive problems, or a dislike for the taste. In response, companies are offering solutions that deliver the same body and brain-nourishing effects while avoiding the pitfalls of traditional supplements. These businesses understand that they can stand out in an oversaturated market by offering a better user experience, and are relying on convenience as a selling point.
Insight - Health-conscious consumers often turn to supplements to support their well-being, but many face challenges like forgetfulness, digestive problems, or a dislike for the taste. In response, companies are offering solutions that deliver the same body and brain-nourishing effects while avoiding the pitfalls of traditional supplements. These businesses understand that they can stand out in an oversaturated market by offering a better user experience, and are relying on convenience as a selling point.
Workshop Question - How can your brand encourage customer loyalty through convenience?
Trend Themes
1. Transdermal Technology Advancement - Enhancements in transdermal patch technology allow for varied nutrient delivery, offering targeted and sustained release systems that overcome the limitations of traditional supplements.
2. Convenience-driven Innovations - Consumers increasingly prioritize convenience, leading to the development of stick-on formats that integrate seamlessly into daily routines, thus transforming health product consumption.
3. Natural Wellness Solutions - A heightened focus on natural ingredients drives the creation of multifunctional patches that cater to specific wellness needs, such as sleep improvement and energy boosting, with minimal side effects.
Industry Implications
1. Healthcare & Supplements - Emerging technologies in healthcare enable the non-invasive delivery of supplements, providing opportunities for companies to enhance bioavailability and cater to health-conscious consumers.
2. Skincare & Personal Care - Advancements in patch technology originally used in skincare are being repurposed for health applications, offering dual-function products that promise both aesthetic and physiological benefits.
3. Wellness & Lifestyle - The wellness industry is seeing a shift towards convenient and personalized products, opening doors for brands to create tailored solutions that fit into busy lifestyles while promoting holistic health.
