Mobile Trends

Trend - Mobile phone manufacturers are launching devices equipped with additional buttons on the frame. These buttons were designed to be freely programmable by the user to add additional functionality to the phone—differentiating these products from competitors' offerings.

Insight - Nearly every consumer today has a smartphone, and many people have specific preferences in terms of brand, features, and cost. Despite the diverse needs of consumers, most smartphones on the market offer a nearly identical design and set of features, with only slight differentiations between each model. This stagnation creates a viability for brands to release unique smartphones catered to those unsatisfied with traditional phones' feature sets.