Lifestyle Trends

Trend - Brands are creating dog foods with high-quality ingredients like real meat, fruits, and vegetables. These foods aim to emulate the nutritional advantages of raw diets while providing the ease of dry kibble, allowing pet owners to provide a balanced diet without the hassle of meal preparation.

Insight - Increasing costs have prompted numerous consumers to re-examine various high-cost aspects of their lives, including expenditures related to their pets. In response, pet owners who rely on a raw diet are turning to premium kibbles that claim to replicate the nutritional benefits of these diets while reducing costs. Businesses that cater to the demand for cost-effective and value-driven solutions in the pet industry are likely to gain traction among budget-conscious consumers.