Laird Superfood Maca Latte is Easy to Prepare and Enjoy
Michael Hemsworth — December 23, 2024 — Lifestyle
References: lairdsuperfood & foodbev
The Laird Superfood Maca Latte mix has been added to the brand's Instant Latte range to provide consumers with a simple way to incorporate the adaptogen into their diet. The product is thus packed with maca root along with functional mushrooms and can be enjoyed in place of coffee or tea as a way to sustainably boost energy levels without having to deal with crashes. Priced at $19 per pouch, the latte mix only needs hot water to be prepared and boasts a sweet, creamy profile to satisfy avid coffee drinkers.
CEO Jason Vieth spoke on the Laird Superfood Maca Latte mix saying, "At Laird Superfood we are continually innovating with new ingredients that help enhance daily rituals – like a morning cup of coffee. Maca is becoming more popular but hasn't yet been incorporated into many mainstream and easy-to-use products. Our Maca Instant Latte is a delicious and nutritious way for consumers to restore their vitality every day."
CEO Jason Vieth spoke on the Laird Superfood Maca Latte mix saying, "At Laird Superfood we are continually innovating with new ingredients that help enhance daily rituals – like a morning cup of coffee. Maca is becoming more popular but hasn't yet been incorporated into many mainstream and easy-to-use products. Our Maca Instant Latte is a delicious and nutritious way for consumers to restore their vitality every day."
Trend Themes
1. Adaptogen Beverage Boom - The rise of convenient adaptogenic drinks like instant maca lattes demonstrates a growing consumer interest in functional beverages as potent alternatives to traditional coffee.
2. Functional Food Integration - Increasing incorporation of health-boosting ingredients like maca root into everyday instant mixes caters to a consumer base eager for dietary solutions that support energy and vitality.
3. Plant-based Energy Solutions - With the popularity of products like the Maca Latte, plant-based alternatives are gaining traction as they offer sustainable energy boosts without the drawbacks of traditional caffeine sources.
Industry Implications
1. Functional Beverage Industry - The introduction of adaptogenic instant lattes is driving innovation within the functional beverage sector, which is evolving to meet consumer demands for health-oriented convenience.
2. Health and Wellness Sector - As the health and wellness industry continues to expand, products that combine nutrition with convenience, such as instant maca lattes, illustrate the growing demand for holistic lifestyle enhancements.
3. Plant-based Food Market - The plant-based food market is witnessing significant growth with items like maca latte mixes, highlighting the shift towards sustainable, nutritious alternatives in daily diets.
5.8
Score
Popularity
Activity
Freshness
